Our Story

We Started A Rebellion

Against macro-counting, portion shaming, and food media that treats eating like a punishment. We cover food the way it deserves — with excitement, curiosity, and zero guilt.

Busy restaurant kitchen with flames on the grill
The Beginning

Born From A Garage Grill

In 2022, Jake Moreno was a burned-out line cook watching the world lose its mind over charcoal-activated everything and cauliflower pretending to be pizza. He had a simple question: what happened to just talking about really, really good food?

So he started writing. First on Twitter — punchy, irreverent takes on food that went viral. Then longer pieces about street food in Mexico City, the science behind the perfect burger sear, and why energy drinks are just expensive caffeine.

The audience grew fast. Turns out, millions of people were exhausted by diet culture food media. They wanted someone to tell them what was delicious, what was in it, where to find it — without the guilt. Fresqo became that voice.

50K+

Monthly Readers

200+

Articles Published

40+

Countries Covered

0

Diets Recommended

What We Believe

Our Values

These aren't corporate pillars. They're promises we make to every article we publish.

Facts Over Fads

We drop real nutrition data, calorie counts, and food science. No pseudo-science, no wellness woo. If we cite a number, it's real.

Unapologetic Joy

Food should spark excitement, not anxiety. We celebrate eating for pleasure and refuse to frame indulgence as something to feel guilty about.

Globally Curious

The best food is everywhere. We cover street stalls in Bangkok with the same respect we give Michelin restaurants in Paris. Great food doesn't need a price tag.

Our Verticals

What We Cover

Five content lanes. Each one staffed by people who are borderline obsessive about their subject.

Street Eats

The wildest, greasiest, most soul-warming street food from every corner of the planet. Night markets...

Nutrition Unfiltered

Real talk about calories, energy, macros, and what's actually in your food. No guilt trips, no fad d...

New Drops

The freshest food products, limited-edition collabs, and wild new flavors hitting shelves. We taste-...

Comfort Classics

Deep dives into the foods that hug your soul. Why grandma's recipe hits different, the history behin...

Food Science

Why browned food tastes like heaven, what fermentation actually does, and the chemistry behind the p...
The Crew

Meet The Team

The reckless geniuses behind the words, the opinions, and the occasional food coma.

Jake Moreno

Jake Moreno

Founder & Editor-in-Chief

Former line cook turned food media anarchist. Started Fresqo out of his garage with a grill and a grudge against kale.

Priya Kaur

Priya Kaur

Head of Marketing

Ex-social media lead at a wellness brand. Quit to do something fun. Runs Fresqo's unhinged Twitter.

Rico Navarro

Rico Navarro

Street Food Correspondent

Has eaten his way through 40 countries. His expense reports are 90% food stalls. Will fight you over the best taco in Mexico City.

Zara Mitchell

Zara Mitchell

Nutrition Editor

Registered dietitian who got tired of telling people to eat less. Now she tells you exactly what's in your food — no judgment, just facts.

Want To Write With Us?

We're always looking for people who love food, hate diet culture, and can write a sentence that makes people hungry. Hit us up.

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